Hill’s® Ideal BalanceTM – Is Natural Enough?

If you stop to think about it, when the term “natural” is mentioned, most people will be inclined to say that it means “not artificial”, and basically, they would be correct.  The US Food and Drug Administration (FDA) defines natural as “for the most part, “natural” can be construed as equivalent to a lack of artificial flavors, artificial colors, or artificial preservatives in the product.”

Hill’s® Ideal BalanceTM is a pet food made with natural, quality ingredients to deliver nutrients in the proper balance to ensure your pet’s body functions normally.  This means there are no artificial ingredients used in the making of the Hill’s pet foods.  Kathy Gross, Hill’s Pet Nutritionist says it best:  “Creating a natural pet food is one thing.  Creating a perfectly balanced one to Hill’s high standards is quite another.”

Hill’s® Ideal BalanceTMIs Natural Enough? 

Throughout my entire life, my family has always had a pet of some kind in the house.  Mostly, we had cats, but on one short occasion, we had a dog, or rather a puppy.  With at least one cat in the household at all times, I thought I knew just about everything I needed to know about them.  However, I could not have been more wrong.

Naturally, since I was raised with a cat in the home, when I married and moved into my own home, one of the first things I did was to get a cat.  In all reality, the cat found me, as he was a stray that I adopted.

It is truly ironic that although I had been around cats my entire life, I don’t recall any specific food that our family used.  However, I do recall the cat that adopted me was only fed the least expensive food on the market with no thought whatsoever about any nutritional value.  This was true until my cat developed some medical problems that required surgery.  I learned a very valuable and expensive lesson in the importance of a balanced and nutritional diet.

Good nutrition isn’t just about ingredients – it’s about the right balance of nutrients.  When selecting a food for our furry friends, we look at the ingredients, as the ingredients provide the vital nutrients that our pets need for a healthy life span.  All animals have nutrient requirements.  Both cats and dogs need water, energy derived from protein, fat or carbohydrates – essential fatty acids, vitamins and minerals.


Dogs and cats need protein in their diets to meet the requirements for essential amino acids.  Once those requirements are met, our pet excretes the additional protein that they need for energy.  However, a dog or cat can also fulfill their energy requirements through carbohydrates.  It is essential that your pet’s metabolism is balanced.  If your pet does not eat a lot of carbohydrates and more protein, some of the protein has to be used for glucose production for energy.  Since your pet’s food is more than likely the sole source of your pet’s nutrition, the ingredient ratios, when done correctly make a diet complete and balanced.

Nutrient excess can lead to certain health conditions.  When the nutrients are incorrectly balanced, they may lead to serious conditions.  Excess Vitamin D, for example can lead to high blood calcium levels.  Excess sodium and protein can lead to other complications, as well.  No less important, nutrient deficiency can lead to certain health conditions, as well.  So, you get the picture of exactly how important a balanced diet is for your pet, as a balanced nutrition is the key to good health for your pet.

hills7When taking a look at your pet food package, you will find a list of various ingredients.  No one item is more important than any other.  The ingredients are ranked by weight.  However, the first item listed on the ingredient list of a balanced pet food should be a high-quality protein, probably followed by a natural vegetable.  Be sure that the list also includes fatty acids, such as omega fatty acids or fish oils.  It is the balance of these ingredients that is important for your pet’s health.  And, since both dogs and cats, like their owners, have different dietary needs depending on their stage in life¸ Hill’s offers a variety of foods for your pet.

For your adult canine, there is:

For your adult felines, there is:

While natural ingredients do not guarantee optimum nutrition, precisely balanced nutrients does.  That’s what the Hill’s Ideal Balance pet food is designed to accomplish, and has succeeded in doing so.  Hill’s Ideal Balance is 100% balanced nutrition guaranteed or your money back.

Helpful links:

Ideal Balance Home Page;

Ideal Balance For Cats;

Ideal Balance For Dogs;

Find the right food for your cat; and

Find the right food for your dog.


Most major pet food stores carry the new Hill’s® Ideal BalanceTMpet food on their natural food aisle, but if they don’t, make a suggestion that they do so.  Hill’s website also offers all sorts of information on the products, including where you can purchase them.  You can even try their product for free with the rebate offer listed there.

Again, be sure to “Friend” Hill’s on their Facebook page and drop by their You Tube page, as well.

Stay tuned for the next article, which will discuss: Ingredients & Sourcing.


*The images posted are the property of Hill’s Pet Nutrition and have been approved for use in this article.




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  1. Lindsey says

    My dog has food allergies, so I just discovered graian-free ideal balance hills science dog food. It has been a life saver. No more paw-licking, ear-scartching. Hypo-allergenic treats are good too.

  2. Shar says

    I have also been around cats my entire life, We did not feed them anything special but then again, I don’t remember having so many options like we do now. The recipe combinations are amazing to me!