Email marketing is one of the best ways to promote your business and reach new customers. It involves sending messages via email. This form of advertising is used by millions of companies from all around the world. It’s affordable and provides measurable results. Whether you want to grow your business, advertise a new product, or expand your reach, email marketing can help you achieve your goals.
Does Email Marketing Work?
Companies that use email marketing send advertisements to a targeted list of recipients. Their messages, which may be text, rich media, or HTML, look like online ads rather than typical email messages. When used properly, this form of advertising can help you reach a wider audience, stay in touch with customers, and gain exposure online. It’s a great way to build lasting relationships with your clients and keep them engaged.
In order to gather email addresses from prospects, companies must either use a subscription service, hire an email broker, or rely on referrals from existing clients. Most businesses use a combination of these methods. If you have a small business site or a blog, you can simply add an opt-in form on your homepage. Encourage users to sign up for your newsletter, download your eBooks, or buy your products. Send them regular emails containing industry news, deals and promotions, special offers, and discount coupons. This is the simplest form of email marketing.
Email Marketing Provides Lasting Results
Customers who purchase goods marketed through email spend 138 percent more than those who don’t receive email offers. Over 35 percent of users open their emails based on the subject line alone. Approximately 44 percent of people make at least one purchase every year based on a promotional email. In 2012, email ad revenue reached $156 million. These numbers show that email marketing is on the rise. Whether you have a well established business or you’re just getting started, be sure to use this strategy for brand promotion and customer acquisition.
If you’re new to email marketing, consider hiring an expert. Individuals and businesses can choose email marketing campaign services at SolidCactus.com. The company offers fully-managed, results-driven online marketing services at an affordable price. The professionals from SolidCactus.com specialize in pay-per-click management, email marketing, ecommerce, comparison shopping, search engine optimization, and social media promotion. They can develop a successful email marketing campaign to help you gain prospects, improve customer experience, and generate sales.