It is hard to deny Twitter’s popularity these days. Even compared to the more-established Facebook, Twitter has a much better engagement rate. You can tap into this engagement rate and promote your website, product or services effectively. This article will show you how to get started with your own Twitter marketing campaign in no time at all.
Setting Up Your Twitter Account
Consistency is the key to any successful social media campaign, so be sure to stay consistent from the very start. Try to acquire a Twitter handle that matches your brand name or website address so that your brand is instantly recognizable. If the Twitter handle you want is not available, find an alternative that is close enough.
Avoid using underscore and numbers when creating your Twitter handle. You want the Twitter handle to be easily remembered by visitors; the only way you can do this is by keeping it simple and easy to pronounce.
Once you have the perfect Twitter handle, set up an avatar and Twitter header to match the branding of your website or company. A clear and sharp – as well as attractive – avatar is a must! Users tend to shy away from Twitter accounts with bad avatars and uninteresting headers.
Lastly, add some content before you start promoting your account. Nobody follows an empty Twitter account. We will discuss the tweets you should be posting in the next segment.
Tweet, Interact and Tweet Some More!
The last thing you would want to do on Twitter is hard-selling your products. Instead, share valuable information that your users can use. Product knowledge, general trivia, tips and tricks as well as general news and other contents your users will find interesting are what you need to focus on when you are on Twitter.
Social media advertising is more like content marketing. The better your content, the more potential leads you will get in return. The users on Twitter will also value interaction; it is a SOCIAL media after all. Ask questions that will arouse response from the audience. Retweet those responses so that your viewers are involved and engaged. You should also answer questions posted by other Twitter users, whether it is regarding your products or the content you are sharing.
As your Twitter account grows, start sharing links to the content or blog section of your website. You can use Twitter to ignite curiosity and then point users to a detailed article on your site. Most of the time, the users will also browse other parts of your website, turning them from audience to potential leads.
Just like running a blog or a website, social media requires consistency; the same goes for building your presence on Twitter. To be able to reach more audience, you need to continue sharing valuable content on a regular basis.
Marketing with a text messaging campaign is uber effective if you have the right uses and resources. Check these tips for an online/text poll before you get started to help learn what your audience wants.
You can also do cross-promotion or paid Twitter ads. The purpose of these social media advertising tools is to promote your Twitter account – and eventually your site – to a wider audience. Luckily, there are agencies and online tools that can help you gain more followers without hassle. Fundraisers are a great way to utilize your Twitter account as well. These tips for promoting a fundraiser using mass text messaging just adds more ammo to your arsenal.