One of the best things about digital marketing is – It keeps changing. As such, every business – small, middle or large scale, gets fair chances to reach their target consumers and make a mark in the digital world. It’s all about living up to your user’s changing behavior and inclinations. The days of door-to-door marketing are long gone. In the current era of digital marketing, you present your product and services where the customer is already looking for them.
Content Marketing is one of the most powerful digital marketing techniques and you probably are bored with hearing “content is king” but that doesn’t make it any less true! The user’s pattern of gathering information is changing, SEO is changing, analytics is being used along with performance matrices on a wide scale and this is why you need to have a well-stacked content marketing strategy for 2019 to make a mark in the digital world.
Top 4 Tips To Master Content Marketing In 2019
- Focus On Videos and Podcasts
As mentioned, the content type is changing. The Internet is saturated with blogs, articles, and things like that. Let’s just say, there are so many blogs and such content on the Internet that it is even confusing for a search engine to rank them up. People are relying more on videos and podcasts for market research and all for the right reasons. The information that is contained in an 8-min read blog can be easily grasped from a 4-5 min video or lesser. The same goes for podcasts too! For content marketing in 2019, focus more on video marketing and learn to optimize videos on YouTube.
- Schema Markup
Schema Markup is something you use to tell the search engines what type of content is on a webpage of your website. This means that when indexing your website for a related query, search engines can easily understand the relevancy of your content as compared to the websites which don’t use schema markup. For instance, let’s say a product is listed on two websites, one using schema markup and the other without using the schema markup. When listing, a search engine will display the website using schema markup with the product’s information like cost, name, etc. as the search engine understands what is in that content. As for the website without schema markup, it will be a simple listing.
Use schema markup for the content on your website, giving it more relevancy and getting more visitors.
- More Than Just Keywords
Google is updating its technology each day to improve the search experience of its users. They use AI to understand the relevance of a piece of content before displaying it for a search keyword. Unlike earlier days, you can’t expect a keyword-stuffed content to rank well in the SERPs. So, instead of targeting keywords, make your content more relevant for your users. Using keywords definitely helps but don’t overdo or overuse them.
- Use Of Analytics
This is one of the most important parts businesses often miss on. Use different analytics tools to study the traffic on a webpage or your website altogether. Study your visitor’s behavior, identify bounce pages, and optimize accordingly. This will improve your website’s overall performance in the SERPs as well as improve the dwell time of your visitors. You can use these tips to master content marketing in 2019. Video marketing, as mentioned before, is something not many businesses are using. You can use interactive and interesting videos to market your services/products and to increase user interaction effectively. Start today by hiring an inbound marketing agency or video marketing agency