If you are setting up a trade show and want to prepare, plan, and execute a successful one, you are probably considering different strategies. There are many things one should think about when getting ready for such an event, and one of the most vital elements of any trade show is the budgeting. Here are five trade show expenses that are quite common and can impact your budget:
probably have many requirements for your trade show, and the design of your
exhibit should meet all of them. To ensure you are ready for everything, you
should consider working with an exhibit designer who has vast experience in the
field and can help you save money by optimizing
your space. A good designer will also help you configure everything to be
easier to pack and require fewer materials to build.
Paying for your exhibit space will probably take around 25 to 35% of the total budget you have for the event. There are several things you should consider before making that payment, and those include the composition of the trade show, the number of attendees you expect to have at a given time, and your overall budget. Take all these into consideration to determine the optimal amount of space you will need to get for any event. Some events have early registration available, and this can also save you on the cost per square foot.
To avoid additional fees for late or close-to-deadline shipping, make sure you know all the dates and deadlines related to shipping and transit. You can consult the “exhibitor’s kit” for the event in question to identify those dates that interest you. By being meticulous on this matter, you will avoid any unnecessary payments.
The transportation of your trade show displays and materials is also a big part of your spending. Drayage is the total cost of the services venue professionals provides to transport your items from the warehouse to your booth space and back. The rates these companies charge are usually based on weight, which is why using lightweight materials for your trade show is a good way to save money on the cost of drayage. A good material you can use is fabric graphics.
Installation and Dismantling
Additionally, you will need to pay for the installation and dismantling of your trade show exhibit. Larger exhibits require the services of an I&D team to set them up and tear them down, while smaller ones rarely call for this measure. This expense can be a costly one, which is why you can work with your designer to create an exhibit that is built smart to be smaller and help you save on setup and tear-down costs.
Of course, there are other expenses that await you while you get ready for an exhibition show and you will have to face them all. Make sure to think about smart solutions when it comes to saving money. Also, only cut funds where you can allow it and never sacrifice the quality of your exhibit to save on the cost.