You will need to create a marketing strategy in accordance with the latest updates if you want to make the best use of the different social media platforms. This clear and distinct strategy will make your social media marketing efforts more productive and effortless.
One of the best social platforms that you can use is Instagram, and there are several reasons for this, such as:
You will get the most extensive reach because this platform has more than a billion active users making it the most popular platform for marketing for almost all business owners and brands
You will be able to reach out to them instantly because this is an exclusive mobile app meaning people can check things on the go and
You will be able to create the best impressions in the minds of the users through the pictures and short videos, which is what the platform allows to post.
However, the most significant benefit of using Instagram for social media marketing is that this platform comes with several useful features, analytical tools, and Instagram tips that will make your efforts far more productive and the process far too less tedious.
The common benefits
When you follow these tips, then apart from ensuring that you have tremendous social media marketing success, you will also be able to:
Define you, your business, as well as your product in the best possible way. You will be able to decide on the specific design elements that you want to use to create a better impression and online presence. These elements include the recent Instagram updates, the fonts, colors, imagery, and others to make your posts the most appealing and relevant.
Once done, you should now focus on being consistent with these.
Create a better and useful calendar for your updates so that you create a better social media marketing strategy and stay on the right track towards achieving your goal. A proper calendar will ensure that you do not miss out on the most opportune moments, such as essential holidays, festivals, or notable days. It will also help you to create your content more consistently and always have a head start when you start developing the actual updates.
Design better content with relevant photos and other resources that will, in turn, create a better visual impression. However, you will need to make sure that the end result of your image creation is clear, crisp, and compelling. The best way to do so is to design your content by keeping your target audience in mind. This will help you to understand whether or not the content you are sharing is of any value to them to get connected and start interacting with you. Also, make sure that you show the human side of your brand through the images and that the users are legally permitted to share the images that you post.
Use the captions to your images wisely so that it instantly captures the attention of your followers. Ideally, the caption will help you to tell a story. It will also allow you to add a call to action but make sure that it is compelling. Use your captions to provide useful context for the users. Also, make sure that you ask the users to click on the link in your profile bio for more info or ask them to “double-tap” on your image to like it as well.
Include Instagram Stories into your social marketing strategy. These are quick images and videos that are placed at the top of the feed of the users. When followers click on these Instagram Stories, it will appear for a short period before moving onto the next one. According to a report, Instagram can get as much as 37% more impressions through these stories, which is why businesses use these Stories quite often in their strategies. Since these Stories add more visibility, it is a fantastic and productive tactic to include in your social media marketing strategy. If you have more than 10,000 followers, you can also add links in your Stories in addition to the one already added to your profile bio.
Tag other people and your location with your images as that will help you to boost up the visibility. Once again, research says that posts that are tagged with a location usually have 79% more engagement than those without it. Just make sure that you add a tag that fits with the update, such as any off-site location or your company headquarters.
Connect and engage better with your users is what will help you in your social media marketing efforts. The Instagram feature will allow you to follow other users, comments on different photos and like posts that are relevant and match with your brand. This way, you will be able to find compelling images that you may want to repost and share with your followers, but make sure that you get the permission first. Also, use proper hashtags that are relevant to your brand.
Lastly, you will be able to show your users much more than your products only. This is important because the Instagram users o not like being pushed for a sale all the time. Therefore, make sure that you show the human side of your brand such as your staff, your clients, share useful tips and inspiring quotes, behind-the-scenes pictures, the people you love to work and partner with, and more.
A pro tip
Experts in social media and Instagram marketing like stormlikes and others will share a lot of professional tips to go ahead with your marketing strategy to gain the best results. One such is creating mode updates.
This will help you and the users to see the posts that they posted on the same day of the calendar in the past. This “on this day” feature will help you to encourage your users to share their content through Stories in addition to the daily updates.
You can also use other features such as quiz stickers, polls, questions, GIFs, and more to make your social media marketing success with Instagram integration.
Author Bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.