It’s a small image that help determine your entire public image. That’s the power of your company logo and if you want to make your mark in an industry, you can’t ignore how important it is to use it correctly. So, where should you improve your marketing strategy and logo use?
We’ve compiled some innovative tips anyone can implement in the next few months, helping you increase your market share. Find out how you can use services for embroidery Sydney vendors provide and how other companies in your local town can boost your brand awareness.
You may know your employees form the biggest marketing tool, especially the ones that engage with your customers. It’s important that you train them in how to behave to match with your company values and impress clients, but have you considered them as a showroom for your logo?
When they walk into a client’s home or meet them in store, you can communicate your brand in multiple ways. Impress them with good customer service or product information and make sure they can see your logo on an employee’s shirt or cap. T
Logos on outfits are vital for offsite workers dealing with clients who may not see your office, website or retail outlet. Visual messages are processed quickly and can be recalled much easier than simple text on a page. Use that to your advantage to ensure clients remember your brand. By placing the logo on workers’ outfits it’s easy to associate good service with your brand.
Also remember that aesthetics matter. Pick colours wisely, so the clothing and logo don’t seem disjointed. Also create a logo that will last a long time, such as using reputable embroidery services Sydney businesses already trust, so you don’t have to replace the clothing often.
Match with Your Image
One thing that can quickly boost your public reputation is when you can go from seeming clinical and distant to more personal and open to engagement with clients. Customers enjoy a supplier or retail outlet where they know they’ll get personal service. Also, knowing who is behind the service delivery breeds trust. This is what often turns one-time clients into loyal supporters.
The reason for this is that people crave interaction, even though we all use our mobile phones to communicate these days. Now think of business as you do about personal relationships. The more you know about someone, the more you trust and want to spend time with them. Now you simply have to become the brand consumers love spending time with.
An efficient way to become a more personal brand is to use an image of your face—the person behind the brand—in marketing material. A bonus here is that a face on an ad attracts attention much better than flashy text or funny images.
Now, don’t forget to add your logo to that image of yourself. Your audience can make an easy connection between the business you’re promoting, the brand with your logo and the message you’re bringing across.
Partner with Other Brands
Perhaps you think building a brand is always a lonely road. You may carry the responsibility of your business alone, but don’t underestimate the power of partnerships. This can be combining marketing campaigns by printing flyers with both your logos, hosting events together or sponsoring items for each other’s activities. Remember, to add your logo to all items you give out and surfaces potential clients will see.
Partnering with others can help with logo marketing in two ways:
- You want your logo to be seen as much as possible. Why? Because familiarity brings trust. Consumers don’t trust fly by night vendors as much as established brands and remember you need trust to help them commit to a sale. When they see your brand all over town and start recognising it, they’ll start believing in your longevity. Combining your marketing with someone else’s means their audience will see your logo too and you’re getting exposure in more environments. Over time, locals become familiar with you faster.
- You also want your brand to be respected and this could come from who you’re associated with. Partner with leading companies that aren’t your competition. Your audience will view the partnership as proof that your brand is of the same quality as the established brand, once again boosting trust in your company. It’s the power of association!
Sponsorship and Social Responsibility
Another way you can enhance your public image is showing your company values through actions instead of words. Sponsor local events or get involved with charity projects to prove your brand is about more than making profit. Consumers appreciate this and will trust you more. Don’t forget to use your logo when sharing feedback about these activities, so consumers can make the visual connection to your brand.
Your brand deserves being showcased and you deserve the success that comes with the recognition in your market. It’s competitive out there, so you need to get creative and catch the consumer’s eye in an original manner. Use these tips as a starting point, brainstorm more ideas, gain momentum and then enjoy the growth.
Don’t forget to share your proven techniques with us too!